2025 Impact Awards Winner: Ferrero Canada

During COVID, a Ferrero employee wanted to do something to drive engagement, have fun and give back to a worthy cause. 

He approached the business unit leadership team with the idea of supporting Movember since it was a month-long campaign with multiple opportunities to fundraise. 

With little time to plan and prepare, a fundraising goal of $3,000 was set. 

More than $6,000 was raised. 

Since then, a volunteer committee has created an engagement plan to raise money for Movember. 

A few years ago, the plant in Brantford, Ont. was invited to participate. 

This year, the team created eight activities, including an online auction, a pancake contest, games and raffles. 

Ferrero also leveraged its sponsorship of the Brantford Bulldogs with a “chuck a puck” event where participants could buy a puck and chuck it onto the ice. 

What began as one simple, high-impact desire by one employee to support Movember is now a highly anticipated annual event. It is poised to grow with increased participation across multiple North American sites and offices. 

At Ferrero, the founder’s motto was “work, create, donate.” 

This philosophy continues to be embraced to support employees and the communities in which they work.