2025 Star Women in Convenience winner: Holly Morin

Holly Morin      

Key Account Manager - Convenience & Gas              

Molson Coors Beverage Company  

How did you get into this business? 

Prior to working in the convenience channel, I was a key account manager for non-alcoholic beer in grocery at Molson Coors. When I heard the Ontario market was expanding and fast-tracking alcohol sales, I jumped at the opportunity to be part of the modernization last summer.

What are you most proud of during the last 12-18 months?

The launch of alcohol in Ontario convenience. This was a huge change to alcohol sales in Ontario—one of the biggest in the last 95 years—and the roll-out was moved forward by over a year. There were many hurdles to overcome to make it a success, but it was exciting to be part of the process.

What do you like most about your job?

I like that I work in an industry that is completely new to the convenience channel in Ontario and gives me the opportunity to learn new things every day. I also get to work with a lot of amazing people both internally and externally; I appreciate all the relationships I have built.

What was the biggest challenge of your career? What did you learn?

Working within the rigid framework of a heavily regulated industry while still providing solutions for customers. There is a lot of red tape and limitations on what you can execute at a store level, so many of the challenges come from remaining compliant with the AGCO while also being able to offer a shopper experience customers are used to in other channels.

What excites you most about the future of this channel? 

The growth potential! There is still work to be done to attract customers into the convenience channel to buy alcohol, but we know once they’re in the store, they also buy snacks and build their baskets. It’s exciting to think about the opportunities that are yet to be unlocked for convenience banners.

What trend or innovation will shape the business in the next three years?

With regards to alcohol sales in convenience, we’re already starting to see the trend of higher ABV growing in both beer and RTD. I think this trend will continue to drive the innovation in this channel.

Anything else you would like to add?

I’m honoured to be nominated and be recognized amongst so many other amazing women. I’m also excited about the growth this channel is going to see as the Ontario market sees a shift in where people shop for alcohol.