Editor & Associate Publisher, Convenience Store News Canada
In the U.S., 7-Eleven is partnering with alcohol delivery platform Drizly to deliver alcohol from more than 1,200 7-Eleven stores in under an hour.
Following a successful pilot program involving 190 stores, the service will now extend across Arizona, California, Connecticut, Florida, Illinois, Missouri, Ohio, Oregon, Texas, Virginia and Washington. In the coming months, the plan is to expand the service to more than 2,000 stores across the U.S. Earlier this fall. 7-Eleven teamed up with Minibar Delivery to provide alcohol delivery in more than 50 cities in Florida, Texas and Virginia.
"We are constantly looking for ways to give our customers the most convenient and seamless shopping experience possible," Raghu Mahadevan, SVP and chief digital officer at 7-Eleven, said in a release. "Drizly is helping us get one step closer to this goal. We are proud to roll out this collaboration to additional store locations nationwide, adding to our existing alcohol delivery footprint and further showcasing our wide selection of adult beverages for customers to enjoy from the comfort of their homes."
Consumers of legal drinking age in areas served by the 1,200 stores can order via the Drizly app or Drizly.com. Drizly, an Uber company, aims to be the go-to platform for alcohol and the 7-Eleven collaboration increases its retailer count to more than 5,500 locations nationwide.
"We are incredibly excited to partner with the nation's leading convenience retailer to further our mission of being the go-to place for people to shop alcohol," said Cathy Lewenberg, COO at Drizly. "Drizly offers customers the most convenient way to browse and buy the best selection of beer, wine and spirits online, and collaborating with 7-Eleven expands the ease of our on-demand alcohol delivery to new markets and regions across North America."
Based in Irving, Texas, 7-Eleven operates, franchises and/or licenses more than 77,000 stores in 19 countries and regions, including 16,000 in North America.