What 'convenience' means to shoppers
For more than one-in-four shoppers, convenience is defined as a store that is in close proximity followed by affordable prices, quick to shop and offering essential items.
Aspects that influence a visit to a convenience store
Although location, longer hours and need for gasoline still have the most potential to sway shoppers to visit a store, when compared to last year, all dropped in influence. In turn, social media, private label, mobile ordering, email and curbside pickup increased.
Usage of expanded services at convenience stores
Significantly more shoppers are using expanded services versus a year ago, with indications that these behaviours are being driven by younger generations, who embrace Wi-Fi, video games, passport photos, mobile ordering, drive-thru and self-checkout. Millennials are most likely to use storage lockers.
Time of day
Like last year, trips increase throughout the day and peak in late afternoon and evening, but lunchtime occasions appear to be on the rise. As shoppers return to school and work, retailers should pursue opportunities to attract more morning occasions.
The survey was fielded from December 7, 2022 – January 10, 2023 and responses were gathered from 2,008 people, who were required to be 18+, reside in Canada and shop at convenience stores at least once a month. Quotas were imposed to ensure measurable base sizes for age generations and provinces or territories.