1. Friendliness first. Paul Vollant puts a premium on smiles, especially in small community like Pessamit. “A friendly welcome is crucial. When we hire new people we tell them to serve customers the way they’d like to be served.”
2. Embrace progress. “Never stop developing new ideas or introducing new concepts or products or services that your customers will appreciate.”
3. Invest in community. “We feel a real need and responsibility to sponsor sports teams and community activities that help to get and keep people moving.”
This article originally appeared in the March/April 2021 issue.