POS materials draw customers into BC c-store
Where constantly changing is the name of the game, Ray White is a perfect example of a retailer who doesn’t hesitate to make changes to his Agassiz, BC video and convenience store. Until a year and a half ago, MovieSource Convenience & Video was focused primarily on video. But when video stores lost steam and White noticed consumer demand shifting, he converted completely to a convenience store and turned his attention to improving his in-store environment with point-of-sale materials.
