In sickness and in health: Boost sales of cough, cold and OTC medicationsWith more consumers seeking over-the-counter medications, it’s prime time for c-stores to stock products that help ease symptoms—from scratchy throats to headaches—and promote self-care year-round. Category Check: Tips to boost sales of over-the-counter medication at your convenience storeFrom throat lozenges to pain relievers, the potential for healthy sales of OTC medications is looking downright feverish ahead of cold and flu season. Cold comfort Ricola and Tetley partner for point-of-purchase display collaboration and contest. Fever pitch: Are you stocked up for cough & cold season? Colds and flu are set to go viral and that’s a cue for c-stores to build up their inventory of OTC remedies now to circumnavigate possible shortages. The temperature is rising on the sales of cough and cold products The sales potential for cough drops and cold remedies is nothing to sniff at in c-store channels, especially for the upcoming cold and flu season. The numbers paint an interesting picture of the potential.
