Category Check: Tips to boost sales of over-the-counter medication at your convenience storeFrom throat lozenges to pain relievers, the potential for healthy sales of OTC medications is looking downright feverish ahead of cold and flu season. Cold comfortRicola and Tetley partner for point-of-purchase display collaboration and contest. Fever pitch: Are you stocked up for cough & cold season? Colds and flu are set to go viral and that’s a cue for c-stores to build up their inventory of OTC remedies now to circumnavigate possible shortages.
