Consumers have a taste for dessert: Study


The holiday season is in the 2020-version of full swing and that means that sweet treats and desserts are having their moment.

Dessert is top of mind for many, according to new Technomic Ignite Consumer research.

  • Consumers say positive feelings are most likely to spur dessert consumption, suggesting that desserts associated with feel-good occasions or celebrations will be well-received.

  • While holiday celebrations may look different this year, fun holiday callouts, weekend-only promotions and seasonal flavour features can all be used to boost positioning around dessert as a reward.

    Highlight related products and consider stocking seasonal sweets to help consumers treat themselves or celebrate with dessert at home.

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