“We’re really happy with these preliminary results,” says Sam Kashani, country director at Too Good to Go Canada.
He notes Circle K Surprise Bags rated higher than the app’s average bag rating. Surprise Bags can include everything from baked goods, wraps and pastries to snacks and grocery essentials, like canned goods and condiments. “Couche-Tard has ensured each bag has a good variety and value,” says Kashani of its stellar rating.
The Montreal pilot comes after Couche-Tard successfully partnered with Too Good to Go at stores in Norway in 2017, and then four years later in Denmark (where the app was founded in 2015). Since then, almost 500,000 meals have been redeemed by customers in the Scandinavian countries, the company reports.
“Collaborations with Too Good to Go, and companies like it in other markets, have turned out really well,” says Helena Winberg, Couche-Tard’s director of global sustainability. “We want food that we sell to get to a customer who can eat it, because that’s what it was prepared for in the first place.”
Food rescue initiatives also support those feeling the pinch of inflation. “We’re enabling people to buy food at a lower price,” Winberg notes.
7-Eleven Canada has also been piloting Too Good to Go at select Vancouver and Toronto stores. “Our pilot has already saved food with nearly 7,000 Surprise Bags,” says Kashani. The initiative has had such a positive impact, the partnership is set to expand nationwide around the end of April.
“Consumer demand is a primary motivator in the move toward an increase of convenience stores with sustainable practices,” says Kashani. “We also know that food waste is widespread at the convenience level, and providing them with an effective, simple means to reduce the cost and waste typical for most stores is hugely beneficial.”