Thinking of getting into foodservice? Take these cues from Hanamaru Market & Bento.
At 3 p.m. Hanamaru discounts any food made fresh that morning, ensuring the product doesn’t roll over into the next day. You don’t want to turn off customers with food that has been sitting there all day and losing its freshness.
Freshly prepared food is a huge category on Instagram, and Hanamaru has been able to build a following with foodies by highlighting its sushi, maki platters and bento offerings, while still making posts about packaged snacks and other categories c-stores are known for. At press time, Hanamaru had built up more than 1,800 followers.
Hanamaru features its grab-and-go Bento boxes, sushi and other dishes from its kitchen near the back of the store, close to the cashier. The high visibility captures the attention of all customers, regardless of what they are picking up.
This article originally appeared in the November/December 2021 Foodservice Issue of Convenience Store News Canada.