Dover Fueling Solutions (DFS) announced the launch of DX Promote Auto, a managed media service that provides retailers with advertising content to display on the DFS Anthem UX platform.
This will provide fueling and convenience retailers access to a dedicated team that manages and creates custom, site-specific advertising to help retailers save time, drive in-store foot traffic at c-store operations and improving the customer experience at the pump.
“Many of our small and medium-sized business customers wear multiple hats and lack the resources and expertise for effective on-site advertising creation,” says Scott Negley, senior director, product management at Dover Fueling Solutions. “The goal of this new offering is to lighten the load for retailers while simultaneously enabling the customer experience evolution. With the Anthem UX platform increasing sales for promoted items by 51%, we know that targeted media is a powerful tool. Now, it’s about helping our customers create curated playlists and utilize this tool effectively to drive in-store foot traffic and boost bottom lines.”
To ensure retailers will be supplied with their preferred content, DFS will provide a customer intake form for banner ads on a quarterly basis. This will allow retailers to select monthly content picks to ensure relevance and value. Retailers will also be able to personalize the content for their marketing needs, such as calls to action and price points.