Gilbarco Veeder-Root and Digital Mosaic are partnering to sell and promote mobile and at-pump solutions for car wash single sale and subscription programs in North America.
“We are excited about our partnership with Mosaic because we believe this technology is the future of car wash,” said Chris Whitley, VP of sales and marketing, Gilbarco Veeder-Root North America, a Vontier Corporation business that focuses on fuelling and convenience store technologies. “This collaboration between our team and Mosaic is a springboard for any car wash operator looking to use technology to increase subscription revenue without added overhead.”
With Digital Mosaic, a privately held car wash technology company, they are introducing Mosaic-at-the-Pump, an application that promotes subscription car washes using engaging media at the fuel pump, which is the most effective place to sell a car wash.
Eye-catching marketing content will encourage customers to download the Mosaic mobile application and, when ready to wash their car, they drive to the car wash entrance and directions via an automated prompt on their phone. The car wash terminal activates automatically and no staff interaction necessary.
In a release, the company said: "Mosaic and Mosaic-at-the-Pump capture car wash consumers at over twice the daily rate of traditional subscription programs. Additionally, this technology has demonstrated higher retention rates than traditional subscription programs, with less than 6% of subscribers cancelling after 60 days."
Until now, the company says process to join a car wash subscription program has been "time consuming and inconvenient," with customers having to wait in-store for a cashier to sign them up and install a tag in their vehicle.
In the wake of the pandemic and the need for social distancing, there is less patience and a desire for a more streamlined approach makes sense.
"Under pressure to deliver a faster, more convenient experience, retailers are seeking solutions that can launch or grow subscription car wash programs with little upfront hardware or staffing expenses. Mosaic’s technology integrates quickly and seamlessly into car wash infrastructure. Mosaic-at-the-Pump is a prime example of how the Encore Experience open applications platform allows retailers to enhance the customer experience and drive non-fuel sales," according to the company.
“At Mosaic, we built our business from the ground up with a focus on providing a better experience for car wash customers,” said Matt McCulloch, co-founder & CEO, Digital Mosaic. “Working together with Gilbarco’s team to bring our technology to gas stations across North America has been very rewarding, and we’re excited about the retail fuelling market’s appetite for our solutions. We will be announcing our first wave of retailers in the coming weeks, and we are very excited to see the impact our partnership will have on the North American market.”