In the recall notice, Health Canada said its "sampling and evaluation program has determined the recalled cigarettes do not meet the performance standards required by the Cigarette Ignition Propensity (Consumer Products) Regulations under the Canada Consumer Product Safety Act."
The regulations require that when tested, all cigarettes manufactured in or imported into Canada must burn their full length no more than 25% of the time. Cigarettes that do not meet the performance requirements pose an increased fire hazard. Cigarettes that are dropped onto furniture, bedding or other textile products may cause a fire to start.
As of May 10, 2022, the company has received no reports of incidents and no reports of injuries in Canada.
Consumers are being told to immediately stop using the recalled products and contact the distributor, Imperial Tobacco Canada Limited, to return for a replacement product. C-stores should pull only these items from their shelves.