Keurig Dr Pepper Inc. (KDP) announced a multi-year partnership with the Red Cross. KDP says it will donate $1.5 million to the American and Canadian Red Cross over the next three years. The financial support will help the charity, the largest humanitarian network in the world, in its mission to provide support to families and communities in need across Canada and the U.S.
“Through our unique position as a North American beverage company, our new partnership with the Red Cross will help build resilience in communities in which many of our employees live and work while also providing emergency support,” said Monique Oxender, senior vice-president and chief sustainability office at KDP.
The company is also offering product donations and says it will empower its employees and customers to support positive local impact through volunteering, blood drives in the U.S., mobile food banks and emergency relief efforts.
"Emerging from the COVID-19 pandemic, North America is facing exacerbated crises – more frequent and intense disasters, ongoing challenges in maintaining a strong blood supply in the U.S. and food insecurity in Canada,” added Oxender.
In Canada, KDP will become the first beverage company to sponsor the Canadian Red Cross’s Community Health and Wellness programs.
The company’s products will help the Red Cross’s food delivery programs. Its financial support will help create and sustain programs that give Canadian communities greater access to essential health and social resources like: medical equipment loans, wellness checks and transportation and food services to individuals and families in need.
KDP Canada will also support the annual fundraising gala in Montreal in 2023 and 2024.
"We are grateful to be working with the team at Keurig Dr Pepper in support of our Community Health and Wellness programs," said Tanya Elliott, chief of health at the Canadian Red Cross. "Having the support of KDP during these critical times allows the Canadian Red Cross to provide vital services and resources to those in need."
The Canadian Red Cross is a member of the International Red Cross and Red Crescent Movement – which is made up of the International Federation of Red Cross and Red Crescent Societies, the International Committee of the Red Cross and 192 national Red Cross and Red Crescent societies – the Canadian Red Cross is dedicated to helping people and communities in Canada and around the world in times of need and supporting them in strengthening their resilience. In the U.S., the American Red Cross supplies nearly 40% of the nation’s blood supply.