As part of Nestlé's environmental commitments, KitKat is to become carbon neutral by 2025.
The move involves reducing the emissions generated through the sourcing of its ingredients, the manufacturing of the product and its distribution by more than 50%.
According to Nestlé, most emissions occur when producing ingredients like cocoa and milk" "The brand will reduce these emissions as much as possible through initiatives like restoring forests and supporting a transition to regenerative agriculture."
For any emissions that cannot be eliminated, the company says it will invest in "high quality offsetting based on natural climate solutions."
As part of the commitment, the company is working with The Carbon Trust, a global climate change and sustainability consultancy, to measure the brand's current carbon footprint and will complete this process later in 2021.
The new KitKat carbon neutral pledge complements the company's ongoing efforts to reduce its environmental footprint further. Nestlé is committed to reaching net zero emissions everywhere by no later than 2050, throughout its value chain.