Kum & Go introduce mobile ordering

Kum & Go LC, a family-owned convenience and gas operator with more than 400 locations, is enhancing its mobile app with a new ordering feature.

The technology and payment platform allows Kum & Go customers to order fresh food and a wide selection of convenience items from all of the Des Moines-based retailer's locations in in Iowa, Arkansas, Colorado, Minnesota, Missouri, Montana, Nebraska, North Dakota, Oklahoma, South Dakota and Wyoming.

"Kum & Go is committed to making our customers' lives more convenient, and by bringing mobile ordering to our app, we are doing just that," Kum & Go CEO Tanner Krause said in a release. "Order ahead and it will be ready for you in our store, or we will bring it out to you curbside or at the pump. At Kum & Go we will continue to make our customers' lives more convenient, both today and tomorrow."

The interface allows for order and payment of a variety of Kum & Go staples, including breakfast pizza, coffee, beverages, beer and more. Customers can receive their ordered items car-side as they fill up at the pumps, or grab-and-go at the front of the store.

As a promotional incentive, customers who make their first mobile order by June 30 will receive 25 cents off per gallon, up to 20 gallons, at their next fill up.

"This is a paradigm shift in the way we do business here at Kum & Go," said Ryan Lindsley, vice president of digital technology. "We are excited to follow on the success of our Fuel Better innovation with mobile ordering. This is another chapter as we continue to elevate our digital customer experience at Kum & Go."

This is the latest evolution of the Kum & Go app. As reported in Convenience Store News in the U.S. in May 2020, the convenience retailer added mobile fuel pay to the app, enabling &Rewards loyalty members to skip the keypad and activate the pump with their smartphone. It was a timely move in the early days of the pandemic.