Lactalis Canada has appointed Alexander Benedet to the position of vice president, customer strategy and development.
Benedet will be responsible for building and leading the revenue growth management, e-commerce and shopper marketing, sales operations and business development teams under the newly formed centre of excellence for the company’s commercial function.
The executive boasts over 20 years of experience in progressive leadership roles within consumer packaged goods.
He was most recently vice president of sales strategy, capabilities and planning, at General Mills. Prior to that, he was VP of marketing and has held multiple leadership roles in finance with the company.
“We’re excited to welcome Alexander to Lactalis Canada,” said Mark Taylor, president and CEO, Lactalis Canada. “With Lactalis Canada’s continued growth and commitment to service excellence, Alexander will be integral to aligning sales processes and business development across our fluid, cheese and yogourt divisions and working closely with our key customers so that we can optimally deliver on their respective plans and strategies.”
A subsidiary of France-based Lactalis Group, Lactalis Canada is behind such brands as Cracker Barrel, Black Diamond, Balderson, Astro and Lactantia.
- Originally published at Canadian Grocer