As part of a larger evolution of the business and vision, effective today, National Smokeless Tobacco Company (NSTC), a member of the Altria family of companies, is changing its name to Nuvona Ltd.
In a release, the company said: “This name better reflects the future of our business as we look to enhance our position as a category leader and valued trade partner.” The rebrand reflects the idea of new possibilities—new—and the powerful energy of a bright new star—nova.
NSTC has built its reputation on distributing smokeless tobacco products in Canada. This rebrand signals the company’s expansion outside of tobacco, but it’s not yet revealing the details of what that will encompass.
“Moving from NSTC to Nuvona gives us the opportunity to explore new possibilities in meeting the ever-changing needs and preferences of adult consumers. It unleashes the energy needed to engage our people, to maximize the value of the core business, and to explore greater diversification as we look to strengthen our position as a market innovator and leader.”