The next generation of retail is here: Part 4
In April’s ‘Big Picture’ column, I described the three key innovations and themes that are reshaping the retail landscape in 2024. May and June's columns delved deeper into two of these themes: Innovation for a better world and innovation for an enhanced experience. This month, we conclude this four-part series with a look at the final transformative theme: Innovation for hyper efficiency.
Specifically tailored to convenient concepts, efficiency leaders unlock an easy and convenient omnichannel experience through advanced business processes and capabilities. With the rapid adoption of artificial intelligence (AI), robotics, and machine learning, retailers are evolving their services and solutions to incorporate game-changing technologies. Many cases in this category leverage technology-based solutions for back-end operations, such as removing friction and streamlining operations to serve associates and customers alike. Here are some notable examples.
Sweetgreen
Sweetgreen launched its inaugural fully automated restaurant, the Infinite Kitchen, in May 2023, incorporating robotics technology acquired from Spyce. Located in Naperville, Illinois, this concept allows customers to order via kiosks or online. A conveyor belt system with robotic controls dispenses salad ingredients into personalized bowls, which are then finished by a Sweetgreen employee.
The Infinite Kitchen drastically reduces labour costs, needing half the staff of a typical location, while producing up to 600 salads per hour. This innovation optimizes efficiency, streamlines labour, and ensures precision in order fulfillment. Sweetgreen plans to expand this automated format to new and existing locations, reshaping the brand's dining experience.
Just Cuts
Just Cuts, founded by Denis McFadden 34 years ago, remains committed to convenience amidst evolving haircare trends. Their ethos centres on solving client problems and simplifying brand interactions. With fixed pricing and a walk-in policy, Just Cuts prioritizes accessibility and convenience, appealing to diverse clientele.
Embracing digital innovation, they introduced the Empowerment Rewards Stylist App for point accumulation and cloud-based POS systems for real-time productivity monitoring. Leveraging data from client and stylist apps, Just Cuts adapts to marketplace trends while upholding quality and convenience in professional haircare.
Rüedu
Rüedu, founded in Switzerland in 2020, operates 30 locations in Zurich and Bern, offering fresh, local products directly from producers. Customers access 400 items from 100 producers through self-service in 18-square-metre wooden containers, available around the clock via an app.
The concept emphasizes quality, flexibility, and sustainability, with personal relationships maintained with producers. Sales occur through mobile containers that can relocate swiftly, ensuring adaptability and scalability. Rüedu also offers discounted second-choice items, promoting a convenient and accessible shopping experience aligned with urban lifestyles.
The examples throughout this series illustrate how retailers are leveraging technology to streamline operations and enhance customer experiences, ultimately driving hyper-efficiency in the retail sector.
For more insights, download our free copy of the Global Retail Trends and Innovations 2024 report HERE.
