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02/04/2022

OLG introduces new Proline at c-stores across Ontario

Customers can now make single-event wagers in stores.
Michelle Warren
Editor & Associate Publisher, Convenience Store News Canada
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Ontario Lottery and Gaming Corporation (OLG) is now offering sports bettors a complete gaming experience with new sports bettering products at its approximately 10,000 retail partners across Ontario. 

Through the new Profline, players can now visit convenience stores to place single event wagers on a variety of sports.

Along with single event wagering, the new Proline at retail locations gives sports bettors:

  • New sports, events, and markets to place bets on
  • Competitive odds
  • System bets that remove the “all-or-nothing” approach of traditional parlay bets
  • Novelty betting on things like awards shows
  • Same-day payouts at retail locations for wins of less than $1000 (at the retailer's availability)
  • No sign-up or account is required to play in-store

READ: Solutions as c-store operators experience lottery payout challenges due to lack of cash

The new program combines technology with the in-store experience. For instance, c-store customers can build their bets using the new Proline Bet Builder App and complete the transaction by presenting the App-generated barcode to the retailer. Players can also go the traditional route by placing their bets using selection slips at the store’s lottery station.

"It is a big day for sports bettors in Ontario,” OLG president and CEO Duncan Hannay, said in a release. “OLG is giving our customers a new and exciting sports gaming experience. For the first time, legal single event wagering will be available to sports bettors in Ontario who want to bet on the Super Bowl LVI and many other events. Bets can be made in a safe and secure betting environment in locations hosted by our valued lottery retail partners.”

“We are especially proud and excited to be bringing the new proline to Ontarians through our almost 10,000 retail partners at convenience stores, gas, grocery and drugstores across the province,” adds Kerstin Lack, chief lottery and customer officer at OLG. “This will bring an exciting new offering to customers and support our front-line partners, who have been so instrumental in supporting their communities throughout the pandemic.”

The new Proline at retail outlets complements OLG’s online Proline+ platform and gives customers another reason to visit their local c-store. Players must be 18 years of age or older to play at retail locations and 19 to register and play online. As OLG points out, it has offered parlay sports better products at retail for almost 30 years, beginning with the legacy Pro-Line launched in 1992, followed by Point Spread in 1996 and Props and Pools in 2004.   

“The launch of the new Proline is exciting news for our retailers selling lottery products,” said Dave Bryans, CEO of the Ontario Convenience Stores Association (OCSA).  “New products are always welcomed from OLG, especially the new Proline, which will attract more customers wanting to join in on the new popularity of sports betting to our retailers. More importantly, I believe it provides the small businesses I represent with a stimulus that will help contribute to economic recovery in communities province wide.”

The new Proline products are expected to generate more player interaction at retail locations, contributing to retailer commissions and, according to OLG, economic recovery in Ontario. OLG is the sole provider of legal in-store and online sports betting in the province and 100% of OLG proceeds are reinvested into provincial priorities designed to improve the quality of life for all Ontarians.