Highway 2 Gas Bar plays an essential role in a small Alberta community with a big heart. Owners Marilynne and Bruce Brulotte on how the pandemic has shaped their business, from foodservice to category management and staffing.
1. Provide multiple reasons to visit: In addition to staples and snacks, the c-store has a 24-hour ATM and sells live bait. “We're always looking to improve our product line.”
2. Stock fireworks year-round: They’re not just for Canada Day—people are looking for ways to celebrate everything from Family Day to birthdays.
3. Give back: Honour your community by supporting grassroots charitable organizations. “For us, this business is all about the people.”