- The 411 on delivery
What sells: Think late-night munchies and pick-me-ups. “We’ve seen a bias for salty snacks and energy drinks,” says Bes, noting most delivery orders come in during the 10 p.m. hour and later.
Curate: Start with a small list of high-volume products, no more than 50. For foodservice, consider items that travel well.
Negotiate: Delivery companies can eat up 30% of an order’s value. Negotiate to lower that figure, advises Bes: “They are willing to work with you to gain your business.”
Shop around: SkipTheDishes, Uber Eats, DoorDash and Ritual are active in Canada, but local newcomers, such as Ambassador and Dishpal, are disrupting with new business models and fee structures.
Awareness-building: In-store signage is a must. Also strive for high user satisfaction scores on the apps to capture new customers. “The better the score, the higher you appear on the app,” says Bes.
Customer service: Personalize each delivery, like you would treat each customer who enters your store.
Ratings matter: Boost your customer rating score (and sales) by ensuring you deliver error-free and on time from the start.
Test, test, test: Little Short Stop Stores recently added a second app, DoorDash, to one location to determine its ability to handle two platforms and measure the impact on sales (negligible so far). “We try something at one store before rolling it out to others,” explains Bes.