CNW Group/Kellanova Canada
For the first year ever, Pringles has become the official Canadian partner of Movember to raise awareness and encourage conversations about mental health.
The only official partner in Canada in 2023, Pringles is donating up to $125,000 to the important cause and launching a social media campaign featuring conversation starters to help men break the silence on mental health issues and support their buddies in need.
Pringles’ mascot and mustached hero Mr. P kicked off the campaign by shaving down his moustache to show up for men’s health.
“Pringles wants to help Movember change the face of men's mental health issues, and what better way to start than by shaving the iconic face of Mr. P?" says Nicole Gawen, Canada marketing and wellbeing lead, Kellanova Canada. “Pringles has always been about finding the fun in everyday moments and, through our Movember partnership, we are taking this to the next level to help men start real conversations around their mental wellbeing. It's a natural fit for Pringles as we strongly believe in the power of connection and know that fun and thoughtfulness can work together to boost your mindset.”
“We are so excited to welcome Pringles to Canada's Movember team this year," says Todd Minerson, Movember Canada country director. “We love their enthusiasm for the cause and for sacrificing Mr. P’s long-standing moustache to help us raise awareness of mental health issues. It's no surprise that most men find it tough to open up around their mental health, but Pringles’ fun yet thoughtful approach gives guys the tools to dig beyond the typical 'I'm fine' response. Plus, through its donation, Pringles is supporting programs that help men live better lives every day."