Today’s fuel dispenser is as much about getting gas into your car as it is about reaching motorists with targeted marketing messages. Current technology now allows fuel dispensers to interact with motorists and fuel site management.
Dover Fueling Solutions (DFS) is just readying the DFS Anthem UX™ user experience platform for Wayne Ovation® fuel dispensers, with product roll-out expected in Canada for 2022. With this new solution, the dispenser features a 27” colour touch display, integrated camera, loyalty abilities, as well as a Microsoft Azure cloud-based platform.
Using Windows 10 IoT Enterprise, Azure IoT Hub, and Stream Analytics, DFS’ new Anthem system delivers personalized experiences with content and targeted advertising right at the pump. And, it takes payment for gas purchases via Apple Pay and other digital wallet tools. With Anthem, returning customers are recognized and can be offered products for which they have indicated a past preference, purchase a wash or receive marketing and loyalty messages that drive in-store business. Operators can access the data remotely, and they can utilize analytic tools to help increase profits and site efficiency.
Dover Fueling Solutions, which comprises Wayne Fueling Systems and other legacy brands, has also just rolled out its DX Promote platform to support the Wayne Ovation and Wayne Helix fuel dispensers. DX Promote was introduced last year with the DFS Anthem UX user experience platform. Overall, DX Promote was designed to streamline operations by creating a simple process to upload and change the promotional and media content customers see at varying stages of the fuelling process.
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