Skip to main content

Snacks play a key role on game day: Frito-Lay Snack Index

Nearly half of consumers say running out of snacks is worse than their team losing the Super Bowl.
Super Bowl football with a bowl of chips and beer

With Super Bowl LVII fast approaching, is your snack and beverage aisles ready for super fans stocking up on their favourite snacks?

Snacking plays a central role on game day and hosts will want to have the right variety of snacks and beverages, according to Frito-Lay’s latest Snack Index.

In fact, nearly half (49%) regard running out of snacks as worse than their team losing the Super Bowl.

"The Super Bowl is about more than just football, it's about spending time with loved ones and snacking has become a big part of that ritual," said Denise Lefebvre, senior vice-president of research and development for PepsiCo Foods. "That's why we invest in understanding what our consumers want, so they can have the right flavors, variety and snack styles to make their spreads a touchdown everyone can celebrate."

When it comes to planning the perfect Super Bowl gathering, Frito-Lay unearthed key insights to help party hosts set up their get-togethers and snack spreads for a win:

  • Stock up early and often: Nearly half of guests (49%) note running out of snacks as worse than their team losing the Super Bowl, with three in five guests (62%) preferring to make the dash for snack refills during commercials rather than miss any game time.
  • Get the party started: Nearly a quarter of people say the party should start at lunch or earlier, with millennials (36%) and gen Z (26%) most eager for an early kickoff.
  • Add variety: Compared to previous years, three in four (71%) say they’re more excited to try new flavours or variations of their favourite snacks in 2023
  • Consider the guests: Millennials (61%) are the most eager to try new snack flavours, followed by gen Z (57%) and gen X (52%). On the other hand, baby boomers prefer to stick with tried-and-true classic flavours at 38%
Advertisement - article continues below
This ad will auto-close in 10 seconds