The Pantry, Inc. Selects Gilbarco Veeder-Root for Forecourt Media Trial

GREENSBORO, N.C., September 27th, 2012—Gilbarco-Veeder Root and The Pantry, Inc. today announced a continuation of their exclusive supply agreement for all fuel dispenser, payment and automatic tank gauging (ATG) products and services...
9/27/2012

Installing Encore® 700 S Dispensers across their network of sites

GREENSBORO, N.C., September 27th, 2012—Gilbarco-Veeder Root and The Pantry, Inc. today announced a continuation of their exclusive supply agreement for all fuel dispenserpayment and automatic tank gauging (ATG) products and services. As part of the relationship, The Pantry will pilot Applause™ TV with Outcast as their exclusive digital forecourt media solution at sites across the Southeast.

The long-term partnership unites the worldwide technology leader in retail and commercial fueling solutions with the Southeast’s premier, independently-operated convenience store chain to drive increased store traffic and consumer loyalty.

“We are excited to partner exclusively with Gilbarco to take advantage of the many opportunities rapidly emerging at the forecourt,” said Paul Lemerise, SVP/CIO, for The Pantry. “By rolling out the Encore 700 S platform across a large part of our network, we can improve our business today while ensuring upgradeability to keep pace with rapidly evolving payment technologies tomorrow.”

With Applause TV, retailers get turnkey content management through Gilbarco’s industry leading partner Outcast Media. On-demand couponing capabilities are another tool to help drive fueling traffic inside the store for higher-margin purchases. Also Gilbarco was the first in the industry to introduce forecourt EMV payment terminals. The EMV-certified Encore 700 S, with its fastest processing speeds and built-in memory, accommodates easy upgrades for mobile payment and other emerging technologies.

“It is clear that Gilbarco understands the significant role of forecourt media and evolving mobile payment technologies, and how to help us most effectively make the transition to EMV-certified equipment,” Lemerise said.

“The Pantry is a tremendous partner for us and a long-time market leader,” said Michael Schulte, president, North America of Gilbarco.  “We are pleased to be chosen as their partner to help them win with new technologies, and excited about the addition of more sites in the Southeast to the rapidly growing Applause TV network.”

About Gilbarco Veeder-Root

Gilbarco Veeder-Root is the worldwide technology leader for retail and commercial fueling operations. We offer the broadest range of integrated solutions from the forecourt to the convenience store and head office.  For almost 150 years, Gilbarco has earned the trust of its customers by providing long-term partnership, uncompromising support and proven reliability.  In fact, we help manage the business and maximize the bottom lines for 19 of the top 20 convenience store operators in the U.S.   Gilbarco Veeder-Root.  Technology with a human touch.

About The Pantry and Kangaroo Express

Headquartered in Cary, North Carolina, The Pantry, Inc. is the leading independently operated convenience store chain in the southeastern United States and one of the largest independently operated convenience store chains in the country. The Company operates 1,587 stores in thirteen states under select banners, including Kangaroo Express®, its primary operating banner. The Pantry's stores offer a broad selection of merchandise, as well as fuel and other ancillary services designed to appeal to the convenience needs of its customers.

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