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11/24/2013

Top 20 shareable chocolate SKUs

Want to boost sales in the shareable chocolate format? Here are three simple tips to get you started : Get the location right. Shareable chocolate SKUs should be found in-aisle, but bestsellers can be brought to the front to encourage trade-up...

Choco-SKUs

Want to boost sales in the shareable chocolate format? Here are three simple tips to get you started:

1. Get the location right. Shareable chocolate SKUs should be found in-aisle, but bestsellers can be brought to the front to encourage trade-up.

2. Support consumer promotions. Improved visibility during the promotional period can increase customer awareness and shareable sales.

3. Follow merchandising advice. Track your shareable sales history to determine which SKUs should be given the most space on your shelves.

Read on for more about the category…

The convenience-gas channel is known for its highly impulsive chocolate category, but the latest growth of the shareable chocolate segment suggests more shoppers are planning their c-gas chocolate purchases.

While most impulsive singles chocolate purchases are made with only the shopper in mind, the shareable format, also referred to as future consumption, brings others into the mix, as these purchases are intended to be saved and shared among colleagues, friends, and family.

As these larger formats can increase basket size and penny profit, they should become an area of focus for all c-gas retailers.

Future consumption represents 21.6 percent of the total everyday chocolate category in the c-gas channel, and its dollar volume is growing at a rate of +7 percent, compared to +2 percent in immediate consumption. The unit volume increase for this segment is +15 percent vs. +1 percent in immediate consumption.

Insights provided by Mars Canada Inc.

All statistics sourced from: Nielsen MarketTrack, National C&G, Everyday Chocolate, Latest 52 weeks, period ending July 27, 2013.

Take a look at the chart below for the top 20 SKUs in the shareable/future consumption category:

 















































































































































































































National SKU Ranking
Top 20 Chocolate Pieces and Junior SKUs, based on gross sales

Rank



Supplier



Format



Product Name



Package Desc



Retail Size



1



Mars Canada



Pieces and Juniors
( > 100g )


 M&M's Peanut Candies

24 Pegs / Case



120 g



2



Mars Canada



Pieces and Juniors
( > 100g )


 M&M's Milk Chocolate Candies

24 Pegs / Case



120 g



3



Mars Canada



Pieces and Juniors
( > 100g )


 M&M's Almond

12 Pegs / Case



124 g



4



Mars Canada



Pieces and Juniors
( > 100g )


 Maltesers

24 Pegs / Case



100 g



5



Mars Canada



Pieces and Juniors
( > 100g )


 M&M's Peanut Butter

12 Pegs / Case



144 g



6



Nestlé



Pieces and Juniors
( > 100g )


 Aero Bubbles Milk Pouch

12 Pegs / Case



135 g



7



Hershey's



Pieces and Juniors
( > 100g )


 Milk Duds Big Box

12 Units / Case



141 g



8



Mars Canada



Pieces and Juniors
( > 100g )


 M&M's Peanut Candies Stand Up Pouch

15 Pegs / Case



200 g



9



Nestlé



Pieces and Juniors
( > 100g )


 Rolo Cello

12 Pegs / Case



203 g



10



Hershey's



Pieces and Juniors
( > 100g )


 Reese Minis Peg Pack

6 Pegs / Case



130 g



11



Nestlé



Pieces and Juniors
( > 100g )


 Rolo Mini

20 Pegs / Case



130 g



12



Hershey's



Pieces and Juniors
( > 100g )


 Glosette Raisins Big Box

12 Units / Case



105 g



13



Hershey's



Pieces and Juniors
( > 100g )


 Reese's Pieces Big Box

12 Units / Case



105 g



14



Nestlé



Pieces and Juniors
( > 100g )


 Kit Kat Bites Cello

10 Pegs / Case



210 g



15



Mars Canada



Pieces and Juniors
( > 100g )


 M&M's Milk Chocolate Candies Stand Up Pouch

15 Pegs / Case



200 g



16



Hershey's



Pieces and Juniors
( > 100g )


 Reese Minis

12 Pegs / Case



210 g



17



Nestlé



Pieces and Juniors
( > 100g )


 Aero Bubbles Peppermint Pouch

12 Pegs / Case



135 g



18



Mondelez Canada



Pieces and Juniors
( > 100g )


 Cadbury Everyday Mini Eggs Share

15 Units / Box



115 g



19



Hershey's



Pieces and Juniors
( > 100g )


 Glosette Peanuts Big Box

12 Units / Case



105 g



20



Hershey's



Pieces and Juniors
( > 100g )


 Oh Henry! Peg Pack

8 Pegs / Case



130 g


Source: ITWAL Insights, Pieces and Juniors >100g, Q1 - Q2 2013, Jan 1 to Jun 30 2013