Why are you putting on this campaign with iHeart Radio now?
Amanda Simpson: Summer is the time where people feel more relaxed, open to new experiences, and seeking engaging activities. We have seen in the past how popular gamification campaigns can be, and Chart Topper is designed to capture this positive summer energy and deliver a fun, unique and enjoyable experience that can be shared with loved ones. We have chosen to centre this campaign around music after customer research, which revealed that music and music topics resonate most with our customers.
What can Waypoint customers expect throughout the summer?
AS: Our Chart Topper campaign pays homage to 80s Las Vegas. Customers can visit ChartTopper.ca to play our game daily and get a chance to win our Grand Prize – a trip for two to the iHeartRadio music festival in Las Vegas this September. We also offer 10 secondary prizes of $100 and 3,400 instant win prizes that are sure to complement any summer activity. Additionally, customers can follow us on Facebook and Instagram for more chances to win through our #LetsGetLyrical campaign.
In addition to Chart Topper we have also partnered with MusiCounts, Canada’s leading music education charity, to raise funds for youth music education. Customers can participate in this charitable initiative by scanning a QR code inside any Waypoint stores, where they will be directed to a site specifically created to benefit MusiCounts.