Waypoint's summer campaign attracts all the music lovers

Q&A with Greenergy's Amanda Simpson.
Daniel Reale-Chin
Associate Editor, Convenience Store News Canada
Daniel Reale-Chin, a young man with a beard, smiles at the camera
Waypoint convenience logo

Waypoint Convenience is attracting music lovers with its 2023 Summer Music Campaign. The campaign has returned this year through a partnership with American broadcast, podcast and radio streaming platform, iHeart Radio

This year customers can win the top prize of a trip for two to the 2023 iHeart Music Festival in Las Vegas, Nev. The prize is valued at $7,500 and includes a VIP experience, roundtrip airfare, hotel stay, tickets to the festival and swag. 

Customers can take place in the contest through a game called Chart Topper: a classic brick breaker-style game. The game enters customers in the contest to win the grand prize. To find out more about this years’ campaign, Convenience Store News Canada spoke to Amanda Simpson, convenience retail brand manager at Greenergy; Waypoint’s parent company.

Amanda Simpson headshot
Amanda Simpson

Why are you putting on this campaign with iHeart Radio now?

Amanda Simpson: Summer is the time where people feel more relaxed, open to new experiences, and seeking engaging activities. We have seen in the past how popular gamification campaigns can be, and Chart Topper is designed to capture this positive summer energy and deliver a fun, unique and enjoyable experience that can be shared with loved ones. We have chosen to centre this campaign around music after customer research, which revealed that music and music topics resonate most with our customers.

What can Waypoint customers expect throughout the summer?

AS: Our Chart Topper campaign pays homage to 80s Las Vegas. Customers can visit ChartTopper.ca to play our game daily and get a chance to win our Grand Prize – a trip for two to the iHeartRadio music festival in Las Vegas this September. We also offer 10 secondary prizes of $100 and 3,400 instant win prizes that are sure to complement any summer activity. Additionally, customers can follow us on Facebook and Instagram for more chances to win through our #LetsGetLyrical campaign.

In addition to Chart Topper we have also partnered with MusiCounts, Canada’s leading music education charity, to raise funds for youth music education. Customers can participate in this charitable initiative by scanning a QR code inside any Waypoint stores, where they will be directed to a site specifically created to benefit MusiCounts.

Waypoint summer campaign visuals

Why did you decide to partner with iHeart on this campaign?

AS: iHeartRadio is a highly popular, well-established platform that reaches a vast audience of music lovers and radio enthusiasts. This aligns perfectly with our Chart Topper campaign. iHeartRadio has a strong reputation for delivering high-quality content and engaging experiences. They deeply understand their audience and excel at creating captivating entertainment. Partnering with iHeartRadio allows us to create immersive experiences and adds an extra layer of excitement and value to our Chart Topper campaign, ensuring our customers have a memorable experience while engaging with any Waypoint Convenience across Canada. 

Waypoint’s 2023 summer music campaign kicked off in June this year, and customers can take part until Sept. 11. iHeart Music Festival 2023 takes place at the TMobile Arena in Las Vegas, Nev., on September 22 and 23.

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