2021 Star Woman in Convenience winner: Courtney Brodersen

Courtney Brodersen’s deep connection to small business is rooted in her family. “An entrepreneurial spirit is embedded in my DNA.”

Brodersen became involved with the convenience store industry in the Maritimes a decade ago, through a summer internship program with JTI, and then moved to Ontario and into a sales rep position, giving her an appreciation for all levels of the organization “The rest is history,” she says. “My multi-level experience has supported me in becoming a mentor, a strategic thinker and a reliable leader who effectively solves problems.”

Her greatest achievement: leveraging her transformational leadership skills to guide her team to develop digital solutions that influence retail businesses and strategically deliver sales results.

Her positive, can-do attitude and passion are contagious. She has worked hard to support her team during the pandemic and drives them to challenge the status quo and move the business forward. Through her direction and leadership, her team has the knowledge, drive, clarity and strategic mindset to continue to deliver on all key objectives.

Brodersen salutes the resilience of the c-store sector as it rises—again and again—to meet the challenges posed by COVID-19. “Our consumer behaviours are rapidly changing, and it’s important to have flexible solutions to meet demands.”