Karen Demetriou got her start in the convenience industry as a part-time clerk when she was 16. Today, she leads the convenience and gas, broker partner business, and Western Canadian sales teams at Conagra.
Demetriou is responsible for delivering top and bottom-line targets. And she definitely delivers! Thanks to her strategic initiatives, Conagra’s C&G business doubled in FY21.
Zeroing in on changing consumers habits stemming from the pandemic, she saw an opportunity to bring strong solutions to convenience partners by expanding and enhancing their offerings into frozen and grocery staples.
“With over 30 brands in our portfolio, we supply the products needed to fill in shoppers’ needs between large grocery shops,” says Demetriou. “We believe that many habits that came out of necessity will continue long after things go back to ‘normal’ and we will continue to watch, learn and work with our partners to offer the right items for their shoppers’ needs.”
Demetriou keenly understands the important role of convenience stores. “They make life simpler by providing the necessities, where you need them, when you need them,” she says. “I can contribute positively by working with them to make sure we offer the right products for the current needs of their shoppers.”