Laura Gray exemplifies what a Canadian marketing executive should be. Having worked on various brands and businesses throughout her career, Gray brings to the table extensive knowledge and experience. She embodies a consumer-first mindset, keeps the path to purchase top of mind in every execution and can manage long- and short-term deliverables with ease.
Gray, who leads a team of seven and is responsible for PepsiCo Beverage Canada’s portfolio and shopper marketing strategy and execution, has developed a strong reputation for identifying common goals and positioning PepsiCo as key strategic partner.
A maverick when it comes to shaping the consumer in-store experience, she works closely with convenience and gas partners to develop best-in-class shopper marketing programs that increase traffic, basket size and attract new consumers. Gray is often heralded for a collaborative approach that helps key partners achieve KPI objectives in the beverage category. In addition, Gray leads sports and community partnerships, managing relationships with organizations such as the NHL, NFL, NBA, CFL, LGBTQ Pride events and Toronto International Film Festival.
The winner of multiple PepsiCo awards, Gray is widely respected for her leadership, passion, commitment to continuous learning and ability to routinely deliver breakthrough campaigns.