Eight years ago, Leena Halim did something unusual: She left a fashion career to join the c-store industry. She now manages SRP’s marketing and customer promotions, while also working directly with overseas and domestic factories to design and develop products and merchandising initiatives. In addition, Halim collaborates with major customers to create promotional programs and price books.
“The marketing side of this business was in many ways brand new to me; I had to learn the ropes on the fly,” she says. “I’m proud I was part of a team that turned a company around, building it into a multi-million-dollar business.”
Described as open-minded and always willing to help, Halim’s quick response was instrumental in helping SRP become one of the first to market to provide PPE to thousands of c-store retailers and their customers during the pandemic.
“I love working in such a fast-paced industry on the cusp of so many technological advancements, and getting to wear many hats,” she says. “We are changing the way people shop and that’s exciting!”