2021 Star Woman in Convenience winner: Marie-Andrée Bourgeois

Marie-Andrée Bourgeois has achieved much success in the entrepreneurial environment at Kind Snacks. “I feel proud to be representing a brand with such great values,” she says. “Success at Kind isn’t just about strong business performance; it’s about creating and sustaining a culture where everyone can thrive.”

Bourgeois oversees all channels in the Quebec market, as well as the national convenience and gas landscape. She drives distribution and innovation growth through category insights and data, while working closely with Kind’s broker partner to ensure they have winning tools to sell successfully.

“The convenience industry is constantly changing, with players finding creative and innovative solutions to better serve their customers,” says Bourgeois. “They’re very passionate and open to new ideas, concepts and tests, which makes it really fun for a brand like Kind to experiment different go-to-market strategies.”

Passionate about contributing and learning, Bourgeois attends many industry events and is now the main liaison between the Convenience Industry Council of Canada and Kind. Outside of work, she supports her local food bank and youth community.