2021 Star Women in Convenience winner: Chrystal Adkins

Chrystal Adkins has deep roots in the convenience and beverage industries. During her more than 20 years in the beverage business, she’s worked on an array of top brands and built a reputation for cultivating strong relationships, while creating win-win situations that drive outstanding results.

“I have a reputation for being an honest, straight shooter,” says Adkins, who highly values her network and refers to those relationships as her greatest achievement. “My ability to improve relationships comes from honesty and also from understanding the customers’ needs to create mutually beneficial and sustainable plans.”

Partners in the c-store space applaud her work ethic, calling her “easy to work with,” highly efficient, knowledgeable and “a pleasure.”

No doubt Adkins’ affinity for the retail customer stems from her first job, at a Bantam convenience store in Dundas, Ont. “I learned a great deal in this job—customer service, merchandising and inventory management,” says Adkins, who derives satisfaction from the strong belief that the convenience industry is important to all Canadians.

“I want to support retailers at all levels, providing solutions for merchandising and improving revenues and profits. Whether I am doing a store check at a one-store operation or presenting to operations of a multi-store chain, I am hopeful my organization’s insights, and my experience can support better results for the channel.”