Between May and August 2022, the Guru Good Crew spruced up many riverbanks, hiking and bike trails in Quebec. Working with partner Organisation Bleue, a non-profit whose mission is to clean up the Saint-Lawrence River, the Guru team supported trail maintenance initiatives in Bromont, Sutton, and Avalanche, giving back to local mountain biking and hiking communities for the second summer in a row.
Guru crews have also helped clean up rivers during World Oceans Day in Montreal, Plastic Free July in Laval and cleaned up a beautiful public beach in Baie-Saint-Paul. The company believes that these initiatives create stronger links with local communities, and it plans to continue its efforts next year.
“We are very proud to receive the CSNC Impact Award, which confirms that we’re on the right track to become a good corporate citizen with respect to our employees, our communities and the environment,” says Guru’s vice-president of brands and insights, Amal Gayed.
“This is a responsibility that requires constant effort and attention to the events that affect us every day. We know there’s lots more to do, but it all starts with little steps.”