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2023 Star Women in Convenience winner: Alexandra Massam

Shining Star
Alexandra Massam Mobility district manager Shell Canada
Alexandra Massam Mobility district manager Shell Canada

Mobility district manager

Shell Canada


How did you get into this business? 

I started my career as a refinery process engineer and have had the opportunity to work from manufacturing the product to its supply and distribution throughout the country. Now I am in our retail business. I have gained many skills through the years that I can now apply, and share, in my current role.   

What work-related accomplishment are you most proud of during the last 12-18 months?

Building and coaching a high performing team through a significant period of change. I am really proud of the personal and professional growth of each team member, the way in which they work in full collaboration with all stakeholders and continue to outperform on delivery.

What do you like most about your job?

I love operations, and I love interacting with so many different people. There is never a dull moment, always something to learn, to share, to execute and a relationship to build that is super energizing.

What was the biggest challenge of your career?

I’m the kind of person who is “all in” in what I undertake—so finding the best way to juggle work and family, being fully engaged in both, and figuring out how to adjust as roles change and kids grow is a challenge.

What's your career highlight/biggest achievement?

I have many projects I am proud of having brought to life, but my biggest highlight is the impact I have had on people. As a team member, leader, and mentor, I hope that I have instilled confidence, developed other leaders, and inspired people at all stages of their careers to learn, thrive and contribute as their authentic selves.

What excites you most about the future of this channel?

There are many ways to positively impact people in all of our different communities, deliver outstanding customer service and at the same time grow the business. The exciting thing about this channel is that change can be made on small scales at site level, or at larger scales across regions/the country, so finding efficient ways to adapt and update our offer to what the community wants and needs is a great opportunity ahead of us.  

What trends or innovation are keeping an eye on right now. Is there anything you think will shape the business in the next five years?

Convenience is key and technology is changing so fast. This is an area where we need to be nimble and looking ahead to provide customers with rapid, relevant service.

Anything else you would like to add?

I feel very privileged to have the career that I've had so far. I am excited to keep coaching, leading by example and influencing leaders of tomorrow to think broadly and to bring in all of their life and work experience to continue to grow the business as it evolves and changes.


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Click here for a full list of the 2023 Star Women in Convenience winners

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