2023 Star Women in Convenience winner: Ashley Ehmann

Co-founder

Twigz Pretzels

What work-related accomplishment are you most proud of during the last 12-18 months?
Over the last 18 months, we’ve grown Twigz from a local Alberta company to a national brand in over 7,000 stores. We’re extremely proud to be able to offer Twigz to snackers like us across Canada.

What was the biggest challenge of your career?
Anyone who has started a CPG company will appreciate how challenging it is to scale a company with limited resources. As we’ve bootstrapped Twigz so far, our biggest challenge has been keeping up with growth while allowing the organic growth of the business to fund growth.

What's your career highlight?
A combination of getting a “deal” on CBC’s Dragons’ Den, winning industry awards, and simply having customers reach out to tell us how much they love Twigz. These are all mountain-top moments for me.

What excites you most about the future of this channel?
Convenience excites us as there are so many locations and partners across Canada for us to work with, providing more opportunities for consumers to find and try Twigz.

What trends are you keeping an eye on right now?

We can’t say too much, but our mom has been busy working in the kitchen creating an exciting fall SKU!