Of its 133 locations in Ontario, Hasty Market operates about a dozen of them with a specialty vaping store—complete with a separate entrance and age verification system.
An “adults only” store-within-a-store has been the only way a convenience retailer in Ontario has been legally permitted to sell flavoured e-cigarettes since 2020. Non-fruity flavours, menthol, mint and tobacco, can still be sold at convenience store counters.
However, Hasty Market’s vape stores are offering fewer e-cigarette options these days.
“We’ve seen brands and companies eliminated because it would cost a fortune for them to meet the new mandate of the government,” says Peter Lombardi, senior vice-president, merchandising and procurement, Hasty Market Corp. “They’ve just dropped from the picture.”