2024 Impact Awards winner: &BACK COFFEE

For CEO, founder and owner Roxanne Joyal, empowering women is a top priority for her company. 

“Our mission is to enable companies to uplift and empower women coffee farmers and their communities in countries along the coffee belt through their choice of coffee,” she says. 

This focus is supported by a key fact: In the developing world, for every dollar a woman earns 90 cents goes to her family and community—a powerful multiplier effect that accelerates positive outcomes. 

Another important fact: 54% of small businesses in Africa are owned by women. When &BACK buys coffee from women farmers in Kenya, for example, it sends a ripple effect of positive impact, which helps strengthen entire communities. 

The company also supports financial literacy training for women there and reinvests in women coffee farmers by providing the tools, support and resources to help them manage their finances. 

Meanwhile, in Ecuador, &BACK offers agricultural training aimed at improving farming practices, crop yields and sustainable practices. 

These efforts are key to &BACK’s dedication to enabling companies to uplift and empower women coffee growers and their communities through their choice of coffee. 

Or as the company says, “There’s taste and purpose in every cup”—a core principle for more than 25 years.