BIC’s popular EZ Reach lighter, launched in December 2020, with sustainability as a key consideration.
It uses four times less plastic per flame, has a 66% reduction of CO2 per flame, and a 30% reduction of packaging.
The product was recognized with the General Merchandise Gold Award at the 2021 Convenience Innovation Awards.
The win also highlights the importance of the convenience channel for the EZ Reach lighter and the innovative nature of this new product.
And there’s more to BIC’s big-picture successes.
About 80% of its employees work in 14 factories that are ISO 14001 certified or about to be certified. In those facilities, 76% of the electricity used is of renewable origin, reflecting a commitment to reducing environmental impact.
Between 2021 and 2022, BIC achieved a 19% reduction in water consumption per ton of production.
As well, 79% of all BIC lighters are sold without consumer packaging, which helps significantly reduce waste.
Looking ahead, BIC is committed to focusing on consumer needs and sustainability.
It will take further actions to reduce its environmental footprint and develop new products that align with the company’s sustainability goals.