2025 Future Leaders in Convenience + Car Wash Awards winner: AMEDEO CATENARO
“Amedeo has made significant strides in the convenience and gas industry through his leadership and innovation,” says Michele Lown, vice-president, administration, INS Market.
“He has successfully developed a robust marketing department, which has played a crucial role in elevating the brand's visibility and customer engagement. Amedeo’s initiatives have directly contributed to a substantial increase in store revenue, demonstrating his ability to translate innovative ideas into tangible results.”
Under Catenaro’s direction, INS Market’s website was rebuilt, transforming it into a user-friendly platform that enhances the customer experience and supports the company’s digital growth. He also launched a comprehensive digital advertising program targeting key demographics, driving increased traffic both online and in-store. He cites helping 40 stores with the rollout of beer and wine across Ontario as one of his proudest accomplishments.
“This project required careful planning, collaboration with cross-functional teams, and an in-depth understanding of both regulatory requirements and customer needs. By managing everything from vendor negotiations to compliance and marketing, we were able to expand our product offering, which contributed to significant growth in sales and improved customer engagement. Thoughtful strategy and teamwork can drive tangible business results, and it’s incredibly rewarding to see how the brand has flourished from our collective efforts,” he says.
Catenaro believes community building is at the heart of the company’s culture.
“We’re not just a network of stores; we’re part of the communities we serve,” he says.
“That’s why I place such a high value on creating marketing initiatives that foster local connections through partnerships, charitable giving, or grassroots marketing. When customers see that a brand genuinely cares about its community, it builds loyalty and trust. I also believe that a diverse and inclusive environment not only drives innovation but also creates a more empathetic and engaged workforce.”