Wendy Helfenbaum

Contributor, Convenience Store News Canada

Author Profile

Wendy Helfenbaum is a Montreal freelance writer and TV producer whose work has appeared in Chatelaine, Real Simple, Apartment Therapy, Costco Connection, Woman’s Day, Cottage Life, Style at Home and many more.

ARTICLES BY THIS AUTHOR

5/26/2025
A new generation of workplace apps aim to improve culture and employee retention
Here's how convenience and gas retailers can use technology tools to streamline operations, train staff, solicit feedback and improve communication with front-line workers.

Wendy Helfenbaum
3/23/2025
CSNC EXCLUSIVE: Planning for succession success
Experts and convenience-gas insiders share best practices for navigating the challenges of running and passing on a family business.

Wendy Helfenbaum
1/7/2025
2025 Future Leaders in Convenience + Car Wash Awards winner: PASQUALE BUFO
VP - customer management, IMPERIAL TOBACCO CANADA

Wendy Helfenbaum
1/7/2025
2025 Future Leaders in Convenience + Car Wash Awards winner: JEFF GASS
Manager, loyalty: PETRO-CANADA, A SUNCOR BUSINESS

Wendy Helfenbaum
1/7/2025
2025 Future Leaders in Convenience + Car Wash Awards winner: MIKE MACKAY
EV charging specialist: NATIONAL ENERGY EQUIPMENT

Wendy Helfenbaum
1/7/2025
2025 Future Leaders in Convenience + Car Wash Awards winner: JONATHAN TRIVISONNO
Sales planning manager: JTI-MACDONALD CORP.

Wendy Helfenbaum
1/7/2025
2025 Future Leaders in Convenience + Car Wash Awards winner: JATINDERVEER CHANNI
Site manager: PETRO-PASS | MCHAFFIE CORPORATION

Wendy Helfenbaum
1/7/2025
2025 Future Leaders in Convenience + Car Wash Awards winner: PHILIPPE GRONDIN
Director of merchandising: HARNOIS ÉNERGIES

Wendy Helfenbaum
1/7/2025
2025 Future Leaders in Convenience + Car Wash Awards winner: VINCENT POIRIER
District sales manager, operations: JTI-MACDONALD CORP.

Wendy Helfenbaum
1/7/2025
2025 Future Leader in Convenience + Car Wash winner: SHUBHAM AGGARWAL
Vice-president: CREATIVE POS

Wendy Helfenbaum