Wendy Helfenbaum

Contributor, Convenience Store News Canada

Author Profile

Wendy Helfenbaum is a Montreal freelance writer and TV producer whose work has appeared in Chatelaine, Real Simple, Apartment Therapy, Costco Connection, Woman’s Day, Cottage Life, Style at Home and many more.

ARTICLES BY THIS AUTHOR

1/5/2026
2026 Future Leader in Convenience + Car Wash winner: BRUNO ELEMOND
Fuel operations manager, Eastern Canada Division, CIRCLE K | ALIMENTATION COUCHE-TARD

Wendy Helfenbaum
1/5/2026
2026 Future Leader in Convenience + Car Wash winner: ERIC KAN
Key account manager – convenience, MOLSON COORS BEVERAGE COMPANY

Wendy Helfenbaum
1/5/2026
2026 Future Leader in Convenience + Car Wash winner: VERONICA MORALES
Marketing specialist, SUNOCO LP

Wendy Helfenbaum
1/5/2026
2026 Future Leader in Convenience + Car Wash winner: VIVEK SINGH
ARL & owner/director 12936381 Canada Inc., A/O PETRO-CANADA, A SUNCOR BUSINESS

Wendy Helfenbaum
1/5/2026
2026 Future Leader in Convenience + Car Wash winner: JESSICA CHONG
Key account manager, MONDELEZ INTERNATIONAL

Wendy Helfenbaum
1/5/2026
2026 Future Leader in Convenience + Car Wash winner: MATTHEW GOETZ
Manager, retail distribution sales, NOW PREPAY

Wendy Helfenbaum
1/5/2026
2026 Future Leader in Convenience + Car Wash winner: DARREN KITTO
National account manager, MCCOWAN DESIGN & MANUFACTURING

Wendy Helfenbaum
1/5/2026
2026 Future Leader in Convenience + Car Wash winner: NIDHI PATEL
Operations coordinator, DING MART CONVENIENCE

Wendy Helfenbaum
1/5/2026
2026 Future Leader in Convenience + Car Wash winner: SEAN SWANNEY
Branch manager, KELLER EQUIPMENT SUPPLY LTD.

Wendy Helfenbaum
5/26/2025
A new generation of workplace apps aim to improve culture and employee retention
Here's how convenience and gas retailers can use technology tools to streamline operations, train staff, solicit feedback and improve communication with front-line workers.

Wendy Helfenbaum