Wendy Helfenbaum

Contributor, Convenience Store News Canada

Author Profile

Wendy Helfenbaum is a Montreal freelance writer and TV producer whose work has appeared in Chatelaine, Real Simple, Apartment Therapy, Costco Connection, Woman’s Day, Cottage Life, Style at Home and many more.

ARTICLES BY THIS AUTHOR

1/5/2026
2026 Future Leader in Convenience + Car Wash winner: JASON HANDS
Category manager, SUNOCO LP

Wendy Helfenbaum
1/5/2026
2026 Future Leader in Convenience + Car Wash winner: NICOLE LANG
Category manager, MACEWEN PETROLEUM | QUICKIE

Wendy Helfenbaum
1/5/2026
2026 Future Leader in Convenience + Car Wash winner: FRANCIS RAINVILLE
Director of operations - Proxi network east, HARNOIS ÉNERGIES

Wendy Helfenbaum
1/5/2026
2026 Future Leader in Convenience + Car Wash winner: MARIE THIFFAULT
CEO, founder, SUNII ENERGY INC.

Wendy Helfenbaum
1/5/2026
2026 Future Leader in Convenience + Car Wash winner: MORGAN ARNELIEN
Senior manager, c-store category development, FEDERATED CO-OPERATIVES LIMITED

Wendy Helfenbaum
1/5/2026
2026 Future Leader in Convenience + Car Wash winner: PAULINA DENG
Director, facilities and construction, Western Canada, CIRCLE K | ALIMENTATION COUCHE-TARD

Wendy Helfenbaum
1/5/2026
2026 Future Leader in Convenience + Car Wash winner: HANNA KAMIL
Senior financial analyst, NESTLÉ CANADA INC.

Wendy Helfenbaum
1/5/2026
2026 Future Leader in Convenience + Car Wash winner: DYLAN MOLINSKI
Gas bar operations manager, RED RIVER CO-OPERATIVE LIMITED

Wendy Helfenbaum
1/5/2026
2026 Future Leader in Convenience + Car Wash winner: STEVE SCHULTZ
President, COMPLETE DISTRIBUTION SERVICEDS LTD.

Wendy Helfenbaum
5/26/2025
A new generation of workplace apps aim to improve culture and employee retention
Here's how convenience and gas retailers can use technology tools to streamline operations, train staff, solicit feedback and improve communication with front-line workers.

Wendy Helfenbaum