2025 Future Leaders in Convenience + Car Wash Awards winner: GREG RIDEOUT
Nine people nominated Rideout for this award, so he’s doing many things right. He is celebrated for playing a critical role in establishing the financial framework in the creation of CMS, which was formed in 2023 following the purchase from Sobeys of 56 Shell-branded sites in Western Canada.
Financial analyst Kerstin Arends says Rideout used his goal-oriented approach and eye for individual strengths to build a strong finance team of diverse individuals, implementing a well-organized, process-oriented finance department.
“Greg is a strong leader with an exemplary understanding of the business challenges and needs and presents resolute support for decisions to ensure CMS’ firm market position and growth,” she notes. “Greg leads by example, following the principles of accounting: ethics, honesty, responsibility and professionalism. He shows a great deal of empathy and flexibility with everyone, which creates an open work environment with highly motivated team members.”
CEO Jackson Rempel calls Rideout an “outstanding leader” who treats his team “with the highest level of regard.”
The same goes for his customers. For instance, at locations where community members rely on government-issued relief vouchers, there were no systems in place to accept this method of payment. Rideout spearheaded efforts to change this, creating a win-win.
Rideout says he values personal connections with his customers and site managers and is especially proud of how he led his team after the acquisition.
“In 2024, we revived the ‘Food 4 Fuel’ promotion with Sobeys, targeting Shell fuel customers, and launched a relief voucher program to use government aid. These initiatives have been key to CMS’s profitability, showcasing our creative and collaborative efforts,” says Rideout.
“When people bring their true selves to work, they perform better and are more satisfied, so values like sustainability, community building, and DEI are essential. Our work directly impacts lives, from ensuring timely shipments to providing small joys for customers. Our legacy is defined by our positive impact, not just profits. It’s about continuous dialogue and promoting understanding to provide the best support.”