2026 Future Leader in Convenience + Car Wash winner: VANESSA RAKOVITIS

With beverage alcohol expanding into new retail channels across Ontario, Vanessa Rakovitis has developed strong partnerships with key convenience stores for Mark Anthony Brands and Declaration Wine & Spirits.

“What I enjoy most about working in the alcohol industry is the mix of creativity, culture and consumer connection,” says Rakovitis.

“Ready-to-drink beverages aren’t just products—they’re tied to celebrations, storytelling and shared experiences. I love being part of an industry that blends craftsmanship with brand building. I’m proud to work in a business where quality, heritage and innovation all matter.”

Having Rakovitis lead the company’s expansion into the c-store channel brought a significant increase in volume for its ready-to-drink portfolio, allowing the brand to reach new customers. She is most proud of becoming a mother while continuing to grow professionally.

“Helping lead the growth of RTD beverages within the Ontario convenience channel has been a defining milestone in my career,” she explains. 

“Introducing our brands to a new retail environment, building partnerships and watching the category gain momentum has been incredibly rewarding. My biggest challenge has been balancing competing priorities while consistently delivering results. I overcame this by focusing on building strong relationships, understanding my customers’ needs and being proactive in problem-solving.”