2025 Future Leaders in Convenience + Car Wash Awards winner: GABRIEL DI ROLLO

Caroline Evans, vice-president, sales for JTI-Macdonald Corp., says Di continuously raises the bar for technological innovation, cross-team collaboration and providing excellent customer experience.

“Gabriel is widely respected and known for bringing varied groups together to deliver results,” says Evans. “His energy and passion for people, our business and the industry is remarkable—he inspires colleagues with his solutions-oriented approach, unfailingly positive attitude and willingness to help others. He breaks down silos within our organization and always keeps his sales reps and retail customers top of mind.”

Di Rollo, who oversees JTI's national trade communications, loyalty website and Trade Marketer digital platform, is especially proud of mentoring a colleague who took over his previous role.

“Watching his professional and personal growth and knowing I played a part in that, was incredibly rewarding,” he says.

Di Rollo values the industry relationships he’s built over the years.

“The opportunity to be my authentic self while collaborating with others has been fulfilling and empowering—the sense of connection has allowed me to contribute meaningfully to team and organizational success,” he says. 

Di Rollo takes pride in working with an organization that prioritizes inclusivity.

“When people feel comfortable and valued for who they are, they’ll contribute more fully, share diverse perspectives, and ultimately achieve their best work,” he says. 

Di Rollo helped JTI adopt generative AI to help field reps and retailers by overseeing the tool’s development, testing, change management and implementation.

“Gabriel is tireless in his quest to advance our digital agenda, which he balances with a pragmatic and results-based approach,” says Evans. “He improves our current field force tools and solicits—then acts—on feedback from peers and sales reps to deliver what they need to succeed.”