2025 Future Leaders in Convenience + Car Wash Awards winner: KRISTEN CHOW

“Being part of a team that drives innovation and creates brand loyalty is incredibly rewarding; I take pride in using my creative skills and experience to collaborate in designing strategies that enhance the customer experience in an ever-changing loyalty landscape,” says Chow, who led multiple training and communications initiatives for three major program and partnership launches to ensure the operations team was engaged and well-prepared.

“I constantly challenge myself to learn new ways to optimize processes, prepare the field for change, and contribute ideas that help us reach our targets and contribute to the overall success of the business.”

Chow believes strategic execution is essential to create a positive customer experience, beginning with making sure the front line has the necessary tools and confidence to communicate changes and program information effectively. Parkland’s corporate values are important to her as she builds her career.

“Being authentic and ensuring my actions align with my words is essential, and so is working for a company I trust that reflects the values I hold myself to,” she says.

“I love being aligned with an organization that focuses on a positive workplace culture and emphasizes meaningful connections with the communities we serve. It’s truly inspiring to be part of a team that is extremely thoughtful around collaboration, inclusivity, and community engagement, allowing us to make a real impact together.”

Field merchandising manager Debbie Alvarez describes Chow as an adaptable team player who is quick to help and persistent.

“Kristen consistently demonstrates exceptional skills and leadership and her influence spans multiple areas. She’s led several high-impact projects, and her leadership in change management and the development of communication and training plans underscore her ability to deliver significant and lasting results,” she says.

“Kristen’s support for external team projects highlights her versatility and value across the organization.”