2025 Future Leaders in Convenience + Car Wash Awards winner: PASQUALE BUFO
Responsible for strategic accounts across all channels while developing distribution models across the country, Bufo cites launching a nicotine replacement therapy as a career highlight.
“It wasn’t just about achieving business objectives; it was an opportunity to mentor and support our future leaders’ growth—seeing others advance their careers, achieve milestones, and gain confidence is incredibly fulfilling,” says Bufo.
“Leading others isn’t just about setting targets; it’s about building a foundation where people feel empowered and supported to reach their full potential. Witnessing our team members evolve into confident, driven leaders themselves is the most lasting impact I could hope to have.”
Striving for work-life harmony has helped Bufo learn that true leadership is about setting an example of balance and resilience.
“I’m grateful to work in a company that supports a culture of flexibility and understanding, making it possible to perform at a high level, while prioritizing what matters most to each team member,” he says.
To Bufo, sustainability, community building, and DEI are vital for creating a meaningful, resilient business.
“As a leader, I aim to embody these values within my team and across the organization by fostering an inclusive culture and advocating for sustainable practices that benefit both our business and the communities we serve,” he explains.
“I see it as my responsibility to align with and champion these values to inspire others and create a workplace that future generations can be proud of.”
“Pasquale has been instrumental in introducing less harmful nicotine alternatives into c-store, opening up a new source of revenue for c-store operators across the country,” says Adam Cummings, head of trade engagement and external affairs.
“Through major disruptions on the vapor category with the introduction of tax stamps by province, Pasquale found innovative methods to ensure all banners across Canada had compliant product with all non-compliant product out of the market, well beyond the competition.”