2025 Star Women in Convenience winner: Genevieve Robillard

Genevieve Robillard  

Customer Sales Executive - Quebec Wholesale    

Hershey Canada          

How did you get into this business?

I started working in convenience in 2014. I’ve been a field sales rep for several years and gained experience as a customer sales executive over the last 18 months. 

What work-related accomplishment are you most proud of?

I am proud of my accomplishments over the past 18 months, which have contributed to the growth of the confections category in convenience stores in Quebec. This success is due to the successful launch of innovations and collaboration with my key business partners.

What do you like most about your job?

What I love most is the connection with my customers and working with them to develop strategies for success. I also like the culture and people in this industry and of course, at Hershey.

What was the biggest challenge or your career?

The biggest challenge we face is the constant change and the need to always adapt to it.

What's the best advice you ever received?

That we can only control what we can control but always do your best to make sure we win.

What's your career highlight/biggest achievement?

My greatest achievement and source of pride is ensuring that I meet the needs of consumers and my clients every day.

What excites you most about the future of this channel?

Everything I have described above truly reflects my enthusiasm and excitement for the world of convenience—thousands of stores and merchants coming together to offer customers the most complete experience possible. Innovation and product offerings will continue to be the key drivers of growth.

Anything else you would like to add?

I feel honoured to have been nominated and selected for this award, which truly represents me and aligns with my values and passions at work—customer service, growth, and innovation.