2025 Star Women in Convenience winner: Olivia Jones

Olivia Jones     

Manager of Administrative Support

Turning Point Brands Canada

How did you get into this business? 

I started out working in student services at my alma mater after completing my post-grad in HR, where I supported administrative departments and co-op recruitment. That experience sparked my interest in people operations and organizational support. When the opportunity to join TPB Canada arose during COVID, it felt like a natural next step to apply my skills in a new industry.

What do you like most about your job?

The genuinely supportive team environment—everyone celebrates each other’s wins, and collaboration is second nature. No two days are the same, and every challenge brings a new opportunity to learn and grow.

What was the biggest challenge or your career? What did you learn?

Joining an ERP transition project while still managing daily administrative operations. I stepped into a leadership role in testing and coordination, which required me to prioritize critical project tasks without letting day-to-day responsibilities fall behind. Through that experience, I learned to communicate needs clearly, ask for support, and balance strategic focus with operational continuity.

What's the best advice you ever received? 

Don’t let perfect be the enemy of good. It’s a reminder that striving for perfection can sometimes hold you back. Doing your best and getting the job done well is often more valuable than waiting for flawlessness.

What excites you most about the future of this channel? 

The future of convenience and gas is becoming more streamlined and tech-integrated, with new opportunities to optimize back-end operations and support. As systems integrate everything from inventory to staffing and customer data, administrative roles will play a key part in ensuring smooth sailing behind the scenes. It's an exciting time and strong administrative support will be critical to driving growth and customer satisfaction!